Video Platform in Your Pocket: Using Video through the Sales Cycle
November 9, 2017
What do you do when you can’t talk to a client face-to-face?
Doug Wulff, who is part of Kaltura’s intrepid sales team, loves video. He uses video through the sales cycle: to reach out to prospects, to deliver targeted pitches, to respond to questions and concerns, and to sum up conversations. Using video allows his passion and sincerity to show through in a way that he can’t achieve with text. He can explain things more clearly, give personalized demos, and help a potential client quickly understand complicated ideas. It’s exciting, personal, and one of his most effective sales tools.
That’s why he’s been particularly excited by one of the new product features recently released. MediaSpace Go, Kaltura’s native mobile app for MediaSpace, now has creation flows available for both Android and iOS. That means he can shoot a video in the field on his phone, trim it, and publish it directly to the channels and categories he’s set up on his MediaSpace page.
Here’s an example of a quick video he shot with no other equipment or programs necessary:
Instead of a bland email, he’s able to show exactly what he’s talking about. It’s a field trip without any of the logistics.
Wulff uses video for every aspect of sales. He even uses it to explain why he thinks having a mobile app for a video portal is so critical for today’s business.
By using video through the sales cycle, Wulff has a powerful set of tools to speed up the sales cycle. With creation tools built right into the native mobile app, he now has one more powerful way to get his job done.
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.