If you’re looking to find out more about enterprise video platforms, in this post we’re making a comparison of some top platforms and their key features. The goal is to provide a clear definition of enterprise video platforms and their functionality to help you determine which platform is best suited to you and your business’s needs.
- What is an enterprise video platform?
- Key features when selecting an enterprise video platform
- Best enterprise video platforms comparison
- Key differences: free video platforms vs enterprise video platforms
- Why do Enterprise Video Platforms drive great business results?
- Final Thoughts
What is an enterprise video platform?
An enterprise video platform is, first and foremost, a business solution. Enterprise video platforms (EVP) are intended to manage video content and video communications for a larger business or organization. In addition to hosting, managing, and distributing videos other common uses for an enterprise video platform are facilitating corporate learning, live streaming, or customer support. Video is also a useful means to reach prospects and existing customers outside the business or organization.
An enterprise video platform is comprised of software that’s either hosted as a cloud service or deployed on-premises. The EVP also needs to ensure data security and be easily integrated into an organization’s IT infrastructure.
Key features when selecting an enterprise video platform
Remember, enterprise video platforms are services designed to fit larger clients’ needs, so available features are of prime importance. Also, they’ll be significantly different from the type of consumer-grade online video platforms (or video-based social media) that you may be used to. With that said, here are some key concerns.
Robust Infrastructure: Meaning that, once set up, the platform should have everything you need to start. What you’re looking for is a complete package.
The infrastructure/main features any enterprise video platform should include are:
- Video encoding
- A reliable HTML5 player
- Video Hosting
We’ve covered these features either indirectly or in great detail around this blog, and they represent the basic functionality you’ll require, so we won’t go into excess detail here. Feel free to take a look around Kaltura’s blog if you want to know more about the basics!
Security: Security and privacy are particularly important for corporate platforms. Entertainment or social platforms may be hosting copyrighted or personal information that needs to be protected. However, your business may be dealing with sensitive and/or confidential information, requiring even stronger security features. Look for features stronger than just password protection–HTPPS encryption, geographic and domain restrictions, DRM support, and secure payment options will all contribute to excellent platform security.
Content Management System: Your content management system, or CMS, is what allows you to upload, organize, and manage your video library (or libraries!) An intuitive, user-friendly CMS is a powerful feature. However even if a CMS is on the technical side, it should include such capabilities as video library organization tools, the ability to group and create playlists for your video content, video-on-demand support, and data analysis tools such as real-time video analytics.
Content Delivery Network (CDN): A content delivery network, or CDN, is what allows publishers on your platform to send video and multimedia content over the internet quickly and transport the content effectively and efficiently across the globe. Without a CDN it will be more difficult to have a truly worldwide reach. Content delivery networks can store content on multiple servers across the world. When users request a video, it can be delivered from the nearest server to them, minimizing latency. In short, CDNs streamline the video publishing and delivery process, cut down lag, and allow scaling from hundreds of views to a million.
Platform API: Custom integrations will be a huge asset in streamlining your workflow; however to integrate databases or create custom apps, you need an enterprise video platform that gives access to an API (Application Programming Interface). Not all platforms may offer this feature, but it’s a must for maximum flexibility. If you go this route, make sure that it’s a full-featured API with strong documentation, and with clear code samples, and a sandbox. We have a deeper dive into API features over here.
Advanced Monetization Features: If a significant portion of your enterprise video platform will be client-facing, you’ll want monetization options. Different monetization models perform better depending on the stage your business is in, so you might consider a platform that supports more than one. Current options for monetizing video on demand (VOD) include:
– AVOD, an ad-supported model that serves ads on content.
– SVOD, a subscription-based model.
– TVOD, the “pay per view” option where users are charged by piece of content.
Best enterprise video platforms comparison
The “best” solution is always a somewhat subjective choice–there isn’t always one single winning set of features, but rather a set of features that are going to be optimal for you. However, we’re going to break down some industry leaders and provide some insight into what they’re doing right and wrong.
If there could be a single platform or service with a superlative set of features, though, we’d first like to take a moment to present…
We feel strongly about our mission, and we won’t deny it. Kaltura provides a variety of enterprise video platform solutions, and we’d love to be your platform of choice. Kaltura offers you a one-stop shop for media needs, including transcoding, packaging, and distribution, as well as a single platform for media management. Our streaming platform has everything you need to launch, operate and manage a streaming service. Whatever your use case or features checklist, Kaltura’s enterprise video platform provides a customizable solution for every enterprise video need across any industry
End-to-end media preparation and media and content management
Playlists and other categorization
Viewership and engagement analytics
Distribution to social channels
However, while we believe that Kaltura’s platform and features are the best on the market, we will readily acknowledge we are not the only option on the market.
With that in mind, here are an additional selection of industry-leading enterprise video platforms for you to compare and contrast:
Brightcove’s enterprise video suite seems most geared towards internal video communication services, however, its overall platform also encompasses enterprise video hosting, live event streaming, video marketing, and other video-based services. It’s also an established presence in the online video industry with a reputation to live up to. Brightcove is generally geared towards large businesses and offers many of its products in discrete categories, such as a streaming and hosting platform, a marketing suite, etc.
HD video streaming
Rich marketing and analytics tools
Pricing is not transparent
Support services are limited except for the largest enterprise plans
Qumu offers a variety of enterprise video platform solutions including cloud video, on-premises, and hybrid solutions for creating, managing, and distributing live and on-demand video content. Qumu is considered to be most useful for branding your video content and hosting them for availability on nearly any platform.
Easily integrated with existing video conferencing and collaboration tools
Multiple options for cloud video platforms
Video prep and processing features within the platform are slow
Updates & development of features can be behind other platforms
IBM Cloud Video
IBM Cloud Video is an enterprise video hosting and video management platform. Previously known as Ustream before being acquired by IBM in 2016, it provides enterprise solutions for end-to-end streaming; broadcasting previously recorded content and live content as well. Account structures range from free and paid consumer accounts to the enterprise streaming solution
Reliable platform with good customer support
Multi-CDNs for smoother playback
High price point and lack of transparent pricing
Strict storage limits
Vidyard is an enterprise video platform geared towards business video streaming and offering strong marketing features. Its functions encompass corporate communication, marketing, and sales with a particular focus on turning viewers into customers when content is outward-facing.
Full suite of professional broadcasting capabilities
Excellent toolset for marketing supporting SEO and email, and providing helpful analytics. Interactive viewing features can generate further data
Strong technical support
Mixed reviews from users
The backend editing portal can be complicated
Key differences: free video platforms vs enterprise video platforms
As we pointed out above, there’s a significant difference between an enterprise video platform and the free online video platforms many of us have used for day-to-day communication and entertainment. Because these video-sharing platforms are designed as social media for a wide audience, we’re referring to them as “consumer grade.”
In other words, they’re not tailored to meeting the business requirements of an organization or solving business-specific problems and can have several drawbacks. Issues with consumer-grade video platforms can include concerns over low security and lack of user privacy, lack of control over your content, the difficulty of access (consumer video platforms are some of the most blocked websites), and lack of control over advertising and monetization options. Enterprise video platforms, on the other hand, are made specifically to meet the needs of large businesses and publishers.
Consumer video platforms can nonetheless be great for connecting with your audience–especially if you are a B2C (business to consumer) business–as these are platforms they already use. Additionally, the scope, requirements, and associated costs of enterprise video platforms mean that they’re best suited to larger organizations with larger budgets to bring to bear. If your video operation is still on the small side, a consumer-grade platform might suit your needs, for now. But keep your eyes forward so you’re prepared for moving into the enterprise platform space when it’s time to scale up!
Why do Enterprise Video Platforms drive great business results?
Video has become a key part of many businesses’ workflows. With the new environment where video conferencing, virtual events, and virtual and hybrid workplaces have seen a steep rise, a scalable approach to video within your business will help you keep up with the times. Whether it’s video-content-based outreach to clients and customers, or infrastructure supporting day-to-day business or corporate learning, an enterprise video platform gives you the capacity to have your video, your way.
Even if your business or organization is already successful on a level making it imperative to research and choose an enterprise video platform, it can still be a daunting and challenging task. However, we hope that we’ve set down a list of essential features as well as a useful overview of several leading enterprise-grade online video platforms to provide you with a jumping-off point for further research and a basis for comparison. Remember, finding the “best” solution means evaluating which enterprise video platform includes the budget and features that will be the “best” choice for your business.
Level-up your corporate video with Kaltura’s leading enterprise video platform. Try Kaltura Management Console for free today!