The intense pace in which the TV industry is changing has seen players across the ecosystem fundamentally rethink their strategies. As more consumers turn to digital-first platforms when it comes to video, it become quite overwhelming to deal with all the tremendous amounts of data that TV and streaming services generate today.
- What data should you gather, and how should you gather it?
- What insights can be extracted from the data?
- How to use those insights to actually benefit from increased viewership and monetization