case studies

How Cisco unified content, personalized every journey, and generated $417m in engaged pipeline

From fragmented content and siloed systems to AI-powered personalization at enterprise scale

Cisco’s Webex marketing organization manages thousands of content assets, multiple business units, global campaigns, and more than 10,000 partners worldwide. Like many large enterprises, years of acquisitions had created disconnected content repositories, fragmented customer journeys, and siloed engagement data.

To solve it, Cisco built a unified content engagement strategy using PathFactory (a Kaltura company) and its AI-driven content experiences, creating a single source of truth for content, engagement intelligence, and personalization.

Learn from Cisco’s success story how to:

Build one content platform for every marketing journey

Personalize enterprise marketing at scale

Turn engagement into intelligence

Improve content consumption and conversions

Prepare your marketing organization for AI

Cisco’s proven business impact with PathFactory (a Kaltura company)

$417M

engaged pipeline generated through enterprise ABM programs

$28M

closed-won pipeline attributed during the program

48H

to launch personalized ABM experiences (down from ~4 weeks)

12X

higher sales performance from engaged partners

Watch the customer story

See how one of the world’s largest technology companies transformed fragmented marketing systems into a scalable, AI-ready engagement engine, and how the same approach can help your organization deliver more personalized customer experiences, stronger engagement, and measurable pipeline growth.