case studies

How Anaplan drives 60–70% higher content engagement with PathFactory (a Kaltura company)

See how Anaplan connects its ABM, content, and sales strategies with personalized content journeys and actionable engagement data

Turning content engagement into smarter ABM

Anaplan uses PathFactory (a Kaltura company) to create customized content tracks and account-specific microsites, connecting buyers with relevant content directly from campaign pages and nurture programs.

PathFactory’s performance and engagement analytics help Anaplan refine its campaign strategy and give sellers more relevant content and messaging for their outreach.

The result: Content hosted in PathFactory (a Kaltura company) generates 60–70% higher engagement than content hosted on Anaplan’s website.

Watch the customer story to learn how Anaplan:

Personalizes content across every ABM motion

Measures buyer engagement at the content level

Uses engagement data to improve campaign strategy

Helps sellers deliver more relevant outreach

Connects ABM, content, and sales execution

Bridge your ABM, content, and sales strategies

Discover how PathFactory (a Kaltura company) can help your team create personalized buyer journeys, uncover meaningful engagement signals, and make better go-to-market decisions.