This whitepaper explores how forward-thinking L&D leaders are redefining knowledge management with AI by shifting from passive storage to active intelligence with digital institutional memory.
The top teams from technologyfinancial & business serviceshealthcare & pharmaIT & professional servicesretail & manufacturingeducation & public sectormedia & telecom organizations trust Kaltura
The old playbook wasn’t built for today’s buyers
Content alone isn’t the problem – it’s activation.
While video dominates attention, most of it sits unused. Kaltura’s AI unlocks the value in your existing content, transforming key moments into personalized, measurable experiences that drive growth.
From start to scale
Host & scale branded webinars and events:
Run polished webinars, virtual, and hybrid events with real-time engagement and built-in live-to-VOD workflows.
Capture & activate moments
Automatically identify and extract high-value clips and highlights from your entire video library.
Repurpose automatically
Turn long-form videos into campaign-ready clips, follow-up emails, social content, and more.
Personalize every experience
Power hubs, follow-ups, and discovery experiences with AI-driven content recommendations
Track performance
Leverage real-time analytics and generate first-party data to optimize content and prove ROI across the funnel.
Always-on content intelligence machine
Every “record” click fuels your marketing flywheel, turning single-use content into a scalable engine for engagement and conversion.
Your events can power your entire funnel.
Digital events and webinars aren’t just live moments: they’re high-value touchpoints that build relationships, capture first-party data, and drive ongoing engagement. With Kaltura, each one becomes a branded, interactive experience that enters into your marketing flywheel.
Built-in registration flows
Capture first-party data and boost attendance with customized sign-up flows for branded sign-up experiences.
AI-powered content journeys
Guide attendees before, during, and after the event with interactive personalized journeys based entirely on event content.
Fully branded experiences
Customize event sites and sessions with flexible layouts and complete design control.
Hybrid-ready at any scale
Support any event format with flexible, enterprise-grade delivery and customizable workflows for organizers.
Real-time engagement
Drive participation with polls, chat, Q&A, breakout rooms, and an AI agent that suggests actions in real time.
Kaltura’s AI is here to transform your video experiences and help you create more efficient, engaging, and personalized content at scale.
AI-powered events and webinars
Featuring a live-session AI assistant that helps increase engagement and keep focus, sentiment analysis, and email generator
Genie
Your AI video agent, taps into your trusted content to instantly surface query-based assets for onboarding, product education, and support experiences.
Content Lab
Automatically repurposes long-form videos into highlight reels, summaries, and assets for email, social, and landing pages.
Auto-captioning & OCR
Make all video content searchable and accessible with automatic speech and text recognition.
From one video to dozens of touchpoints
Your organization already has the content – in demos, webinars, events, town halls, and customer sessions.
Kaltura helps you unlock and scale that value, automatically.
Multiply your reach with AI-generated clips for social, email, and web
Accelerate time-to-launch with ready-to-use branded assets
Turn sessions into podcasts that are polished, branded, and ready to publish
Protect your message with governance and brand controls
82% of the world’s population is now protected by data privacy laws.
In this new reality, your ability to collect deep, first-party data is more valuable than ever. Kaltura helps you turn every video interaction into a privacy-compliant, insight-rich signal.
Kaltura Player
Lightweight, brandable, and built to capture granular, first-party viewer behavior — clicks, views, skips, replays, and more.
CRM & MAP integrations
Send first-party data directly into Salesforce, Marketo, Eloqua, HubSpot, BI tools, and more to power segmentation and follow-up.
Smart web embeds
Add video components that drive traffic and track user actions across your site — fully SEO- and privacy-optimized.
The future of marketing is unified, intelligent, and video-powered
Kaltura Case Studies | Customer Success Stories & Use CasesGet inspired by how our customers engage audiences, build connections and achieve remarkable business results with Kaltura.Read more
Host & scale branded webinars and events:
Built-in registration flows
