whitepaper

Closing the $1.2 trillion gap: How to engage your employees with video communication

Imagine a thriving workplace that attracts and retains top talent, driving business success by aligning, informing, and inspiring employees to maximize engagement with agentic AI video solutions.

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Each year, U.S. businesses lose $1.2 trillion due to poor communication and disconnected workflows.

Miscommunication doesn’t just create confusion—it drives up costs, erodes morale, stalls innovation, and leads to missed deadlines and high turnover.

In today’s hybrid and remote work environment, video communication is no longer optional. It’s essential. 82% of employees say video makes them feel more engaged. And companies with strong internal communication see:

4.5x higher employee retention

20% stronger performance

21% greater profitability

In this whitepaper, we’ll show how communication leaders like you can create a measurable impact by delivering engaging live and on-demand video content—powered by AI—to strengthen connections, streamline workflows, and boost ROI.

Inside, you’ll discover:

The root of today’s communication crisis
The real cost of disengagement
Why video drives productivity and performance
7 proven strategies to increase engagement with video
How AI removes barriers and personalizes communication at scale
Steps to roll out scalable video communication across your organization

In 2025, video-first communication requires scale, stability, and enterprise-grade AI. Get it all with Kaltura.