Kaltura, Inc. (https://corp.kaltura.com), a pioneer in Collaborative Media, announced today the launch of its “Group Album” Facebook application. Using the application, any Facebook user can start a group album, ask friends to add photos and videos, and remix the results without ever leaving Facebook. Users can also decorate their photos by drawing and writing on them before adding them to the album. Group Album is the ultimate solution for expanding and completing graduation, trips, events and party albums that are missing photos. This is yet another of the many applications, partnerships, and relationships that Kaltura has begun to put in place in order to extend its collaborative media technology to social networking sites, and other online communities.
The application is available at http://apps.facebook.com/groupalbum.
How does it work?
Facebook users can add the Kaltura Group Album application just as they would add any other Facebook application. Users then start a Group Album, ask friends to add their photos, and videos and easily combine them together with music. Users can also draw on the photos for fun, or any other purpose. Group Albums are perfect for collecting pictures from friends that participated in the same event, trip, or party, or for gathering missing photos that friends had captured. For example, imagine forgetting your camera on graduation day – using Group Album, you can easily collect photos from all friends that captured some of your moments. Completed albums can be sent to friends and posted on Facebook profiles.
“Following the success of Friends’ Video Card (http://apps.facebook.com/friendsvideocard/), where we have seen tens of thousands of group greeting cards created by Facebook users, we’re excited to follow-up with another great application that again is not only fun to use, but also generates a lot of value for groups of friends”, said Ron Yekutiel, Chairman and CEO of Kaltura. “As part of Kaltura’s overall strategy to enable groups of users to create online rich media together in their existing places of gathering, Facebook is a natural place for us to leverage our technology.”
Kaltura is a New York-based pioneer in Collaborative Media, allowing groups of users to create rich-media projects together using video, audio, and animation, similarly to what wiki platforms enable with text. Kalturas revolutionary concept of group-video-making enables existing affinity groups to get creative together. It provides the incentive and opportunity for people to lean forward and create rich-media with friends and like-minded people. Kalturas technology is implemented in the kaltura portal, where group-video-making is available to all for free, and is also licensed to other websites, social networks, and brands for their customized and integrated use. Founded in 2006, Kalturas management and advisory team includes top notch advertising, marketing, and media executives as well as seasoned technology entrepreneurs, including co-founders of ICQ, Cyota, and Destinator Technologies. The Company is backed by Avalon Ventures, a San Diego based venture capital fund focused on wireless technology, life science, and Web 2.0. For more information visit http://corp.kaltura.com or visit the Kaltura blog at http://corp.kaltura.com/blog/.