Kaltura, the video cloud provider, announces that it has been selected by leading Israeli media company RGE Group to launch its new Cloud TV service for kids, BIGI.
Live since October 2020, BIGI is a new service for Israeli youngsters aged 5-15 years old, offering a variety of kids’ and teens’ entertainment and educational content in a variety of genres. BIGI’s array of 6,000 hours of VOD content, including 3,000 episodes of hundreds of TV series, plus original in-house productions, is available online, on smartphone, tablet, and Android TV, with additional devices to follow.
RGE is deploying Kaltura’s Cloud TV Platform for content, subscriber and device management. RGE will leverage Kaltura’s video player technology for advanced live TV use cases including the ability to conduct live audience polls.
Kaltura’s Cloud TV Platform gives RGE the opportunity to become a Universal Syndicator, potentially extending the reach of its exclusive content beyond its own BIGI app by enabling additional distribution through Super-Aggregators.
“As a leading communications group in Israel, we see in BIGI an opportunity to reach a new, wider audience of consumers,” said Or Ram, Co-CEO at RGE Group. “In line with TV industry trends we see around the globe, we believe that with BIGI, we are providing an opportunity for more teens, children and their parents to enjoy an attractive, kid-friendly world of content to watch wherever they are.”
“The vision behind BIGI is to provide our viewers with the content they are looking for, at any time and location, always in a safe space and with a quality experience,” said Yaron Segev, Co-CEO at RGE “Thanks to our partner Kaltura, we have a highly capable technology platform that can enable a rich array of functionalities to meet the education and entertainment needs of our viewers, and help us deliver an advanced experience today and in the future.”
“We are proud to support RGE with the launch of BIGI,” said Nuno Sanches, Kaltura General Manager, Media and Telecom. “With Kaltura TV Platform, RGE can launch and roll out new features rapidly, expand BIGI’s content reach, and test and launch different commercial strategies,” he added.
RGE Group Ltd. is one of the leading media groups in Israel and has become a top production house since it was first established in 1995. In 2011, RGE Group merged its TV operations and holdings into one center, located in Herzliya Pituach, Israel. RGE Group specializes in a variety of content and production activities, principally for television. The group’s main assets are NOGA Communications, the Sports Channel and the Israeli Parliament Channel (Knesset TV). NOGA produces and operates three TV channels in Israel including the Children Channel, a leading entertainment service for children, and an educational channel called Logi, targeting 7- to 12-year-old children. The Sports Channel is Israel’s leading sports service. It produces and broadcasts six sports channels and owns a variety of sports broadcasting rights. The Sports Channel website is one of the most visited sites and downloaded mobile apps in Israel.
Kaltura’s mission is to power any video experience for any organization. Kaltura is the leading video cloud, powering the broadest range of video experiences. Kaltura’s products are used globally by thousands of enterprises, media companies, service providers and educational institutions, engaging hundreds of millions of viewers at home, at work, and at school. Kaltura’s Media and Telecom business unit helps telcos and content owners make the transition to a full-fledged Cloud TV service that satisfies the exacting demands of today’s TV viewers. The Kaltura TV Platform features personalized multi-screen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform means that companies can experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior in order to optimize engagement and better achieve business goals. For more information visit www.corp.kaltura.com.
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