9 results found for ‘online-conferences’
An increasing number of companies are already embracing a sustainability mindset, recognizing the value it can add to their long-term resilience. The decision to attend events virtually could result in substantial CO2 emissions avoided.
Are you thinking of adding virtual conferencing to your marketing mix? Then this guide is the right place to start.
Unlike physical events, virtual ones don’t have to be a single moment in time. To disrupt the event industry, we have to use that and turn audiences into communities.
The inflation in virtual events – the only kind of events currently happening – over the past year has created a dissonance between the time spent planning and organizing and how easy it is to register. And while there's merit to an easy registration, the dire truth about the number of no-shows makes event marketers' life a lot harder. In any event (pun intended), virtual platforms now offer plenty of ways to grow sign-ups' commitment and ensuring a good turnout.
The digital-first era and COVID-19 didn't only move events to the virtual sphere; they're reshaping the event marketing role altogether. Amid that, the already blurring distinction between sales and marketing is becoming non-existent when it comes to events. To keep up with this change, virtual event platforms must understand the tools event marketers want and build the ones they need.
As virtual is becoming the new default for events, raising concerns about whether or not it could actually work, event platforms must communicate their merit and possibilities to prospective sponsors. Here, we offer a 3-tier approach designed to reassure doubts and convey their added value that’ll help get any sponsor on board.
As virtual events' full potential continues to unravel, they're more likely to become the new norm for events. But despite their many pluses, audience engagement continues to be a challenge for organizers. Interactive content may be just what they need, especially the kind created by participants before, during, or after the event.
Virtual events offer long-lasting value. You can repurpose content created for and during the event, use it to cultivate a thriving community, and get granular with data collected. But to do all that successfully, we have to change the way we plan and conduct our events.
Virtual events let you bring together people from all over the world into one event space at the same time. But how do you overcome time differences and keep everyone engaged, if it's the middle of the night or early in the morning where they are?
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