Kaltura and Willow TV Host the Times of India Indian Premier League 2014

We’re thrilled to announce today that in partnership with Willow TV and the Times of India, Kaltura will be hosting the Pepsi Indian Premier League 2014.
The Pepsi Indian Premier League (IPL) is a Twenty20 cricket tournament with different franchise teams participating for the title. The tournament started in 2008 and is the most-watched Twenty20 cricket league in the world.
The brainchild of The Board of Control for Cricket in India (BCCI), the IPL has developed into the most lucrative and most popular outlet for the game of cricket. Matches generally begin in late afternoon or evening so that at least a portion of them are played under floodlights at night to maximize the television audience for worldwide broadcasts. With the advent of the IPL, almost overnight the world’s best cricketers—who had seldom made the kind of money earned by their counterparts in other professional sports—became millionaires.
Video and social sharing is key to the success of the IPL. With games being played in multiple geographic locations, online viewing gives fans the opportunity to watch the matches live, catch up after the match and share the highlights with friends and family.
The Kaltura platform provides an automated workflow to capture highlights, upload, encode and deliver content quickly to fans.

Not only does the Kaltura platform support a one-step workflow but also adds advertising and advanced sharing capabilities. All that remains is to wish the cricket teams good luck for the tournament!!!
Visit the Go Cricket website to watch the live action unfold.