Next Generation Video Marketing

The future of online marketing revolves around rich media. Consumers today spend an hour each day watching video online, and Ad Age reports that many of the leading Consumer Packaged Goods companies now invest 20% of their total marketing budget in online video.

Yet, despite the enormous rise and attraction of online media, few companies know how to utilize interactive video to engage users, increase sales, and boost brand awareness. Even fewer know how to use video publishing and distribution tools to create a compelling experience on both mobile and desktop devices.

Join us as we give you a glimpse into next generation video marketing tools and techniques – from syndication campaigns and e-commerce, to mobile apps and advanced analytics. Our online media experts will share case studies from Fortune 500 companies and give you inspiration for future campaigns and projects.

Moderator - Meytal Burstein, Marketing Manager, Kaltura.

 

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