SURVEY REPORT

The next era of marketing: AI video trends for 2026

What 300 enterprise leaders reveal about AI adoption, video scale, and personalization limits

About the report

This survey reveals where AI is truly driving impact, why teams remain constrained by silos and workflow friction, and how video has become central to both engagement and revenue – without the infrastructure to scale it effectively.

Key findings at a glance

99%

use AI.
Only 1% say it’s fully integrated.

58%

Video dominates early and mid-funnel (58% top, 62% mid), but drops sharply post-purchase (22%).

69%

report rising video demand, with scaling limited by workflows and resources.

68%

Personalization drives growth (68%), yet 99% are stuck at persona-level, with no true 1:1 at scale.

62%

Fragmented data is the top blocker (62%), followed by governance and compliance concerns.

Inside the report, you’ll learn:

Where AI is actually embedded today – and where it’s still fragmented.

Why “integrated AI” rarely means cross-team or end-to-end.

Common gaps holding teams back

How Sales and Customer Success are using marketing engagement as revenue signal.

What’s slowing video scale: approvals, production cost, and expertise gaps.

What it takes to move personalization beyond segments.

Download your copy now:

In 2026, marketing leaders won’t win by producing more – but by connecting AI, video, and engagement data into a system that scales across the full customer journey.