WHITEPAPER

Quick and dirty tips for maximizing virtual event and webinar ROI with AI

Virtual events and webinars are no longer just a marketing channel, they’re the heartbeat of B2B engagement. But in 2025, good production isn’t what sets leaders apart. The real differentiator is how intelligently AI is woven through every stage of the event lifecycle – before, during, and after.

96% of marketers have already integrated AI into their marketing strategies.

The same transformation is now reshaping virtual events, enabling teams to do far more than automate tasks.

In this whitepaper, you’ll learn how to make AI your companion for event success, from planning and promotion to real-time engagement and post-event repurposing.

Inside, you’ll discover:

  • How to segment audiences and personalize outreach using AI-driven insights
  • Ways to automate event promotion with generative content and predictive analytics
  • Tools to enhance live engagement through intelligent moderation, personalization, and sentiment tracking
  • How to turn recordings into content gold—clips, blogs, quizzes, and more—within hours
  • The rise of AI agents like Kaltura’s Genie and Content Lab and how they transform workflows

 

You’ll also hear from real marketers and event leaders already driving ROI through AI-powered personalization, automation, and content reuse.

Learn how to turn every event into a growth engine—with AI as your secret weapon.

See how Kaltura’s AI video platform can transform your entire marketing journey – from event to evergreen content.