SURVEY REPORT

Financial marketing goes video: How AI and data-powered experiences are shaping 2025 

About the report

As established tactics decline, find out how financial marketers are adapting and using new methods to innovate while complying with regulations. Get insights from global marketing leaders to help you update your strategy. 

Tried-and-tested marketing methods, like email and banner ads, simply aren’t working like they used to. But for financial marketers, the need to innovate and find fresh ways to engage audiences is obstructed by tight regulation in the financial services industry. So, how are marketers responding to these challenging conditions? What technologies are they using and why? This survey report answers those questions, and more.

In this survey report, you’ll have access to data gathered from 200 marketing leaders at director level and above at firms based in the US, UK, and Europe. Get the insights you need to act.

Inside, you’ll learn:

  • Which marketing channels are no longer working
  • The pivotal role of digital experiences
  • Why personalization is vital, but challenging
  • How marketers are getting more value from their content with AI
  • Why marketers are cautious about the shift to first-party data

Take your virtual and hybrid experiences to the next level. Explore Kaltura Virtual Events & Webinars!