Gone are the days of monotonous content creation routines. At VMware by Broadcom, a team of passionate marketers is pioneering a new frontier – the Marketing AI Council. This innovative group is dedicated to harnessing the power of AI to streamline content creation, freeing up valuable time and resources for strategic thinking and brand storytelling.

Led by Jessica Hreha, Head of Global Integrated Campaigns and Content Strategy, Michelle Moore, Senior Manager, Brand Content, and Yadin Porter de León, Global Executive Content Marketing Lead, the council fosters a collaborative environment where human expertise meets the power of artificial intelligence.

They’ve moved beyond the question of “can AI help?” to “how can AI help us do more?” Their approach focuses on leveraging AI for tasks like content analysis, topic research, and even content ideation, all while keeping the human touch that resonates with their audiences.