Integrated with 3SS 3READY, Targeted TV Takes Product of the Year in AI and ML Category
Award-winning solution enables customers to boost revenue and reduce churn by creating tailored TV experiences for each user across all devices.
Kaltura, the leading video technology provider, announced today that its Targeted TV solution, launched in 2018 and adopted by tier-1 cloud TV providers, has won the NAB 2019 Product of the Year Award in partnership with 3 Screen Solutions (3SS), leading provider of software solutions for set-tox box (STB) and multiscreen digital entertainment. The partners announced their integrated proposition combining Kaltura Targeted TV with 3SS’ 3READY next generation UI/UX solution, at NAB 2019 where it won in the AI and ML category in the first-ever NAB Product of the Year Awards.
Dr. Shay David, Kaltura Co-founder, President and GM, Media and Telecom, said: “Over the past decade, we have built the baseline of a truly differentiated Cloud TV Platform that is widely adopted by large media and telecom brands around the world. Data is the next frontier for us, and a real game-changer for our customers in a highly competitive market. It’s a great honor to see that our early move on data-driven solutions like Targeted TV is not only embraced by our customers but also recognized by the industry with this prestigious award.”
Kaltura and 3SS offer a best of breed, pre-integrated cloud TV solution that utilizes machine learning generated segments from Kaltura and flexible, business-enhancing and immersive UI from 3SS to support any content, commerce and UI targeted experiences.
Kaltura’s cloud TV platform, with APIs that power user engagement, from authentication to preferences, to content discovery, purchases, entitlements, content consumption and campaign interaction, collects an abundance of user data. This data is then processed using AI and machine learning models to create a multi-dimensional segment association. Using these segments, along with an agile commerce and content engine, combined with 3SS’ ability to dynamically tailor the user experience on more than 10 different client platforms using a flexible, customizable UI, together with in-app promotion support, enables the operator to offer optimized content, promotions and business offering to the target audiences.
“We are greatly honored to receive the esteemed NAB Product of the Year Award together with our partner Kaltura,” said Kai-Christian Borchers, Managing Director of 3SS. “Our joint offering empowers operators and media companies to increase revenues and reduce churn while delivering next-generation customized experiences to their subscribers.”
Shay David continued: “We are excited to bring to market continued innovation that now allows TV Marketers to easily and intelligently create tailored TV experiences for each and every end user – from the UI to content to special business offers, marketers now have the tools to truly provide a personalized experience.”
Kaltura’s mission is to power any video experience. A recognized leader in the Cloud TV, OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal.
Kaltura’s Media and Telecom business unit helps companies make the transition to a fully-fledged Cloud TV service that caters to the exacting demands of modern TV viewers.
The Kaltura TV Platform features personalized multi-screen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform lets companies experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior to optimize engagement and better meet business goals. For more information visit www.kaltura.com.
About 3 Screen Solutions (3SS)
3SS delivers world-class software solutions to service providers and technology innovators to bring video to any screen. 3SS designs and engineers bespoke front end and back end solutions for TV & Video. The ground-breaking 3READY Android STB + Multiscreen Solution solves broadcasters’ and operators’ challenges while elevating audience engagement and transforming the economics of multiscreen digital entertainment. With 3READY, branded and custom services can be deployed faster, accelerating revenue flow. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. Customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Swisscom, Canal Digital, Com Hem, Vodafone Kabel Deutschland, Liberty Global (UPC, Unitymedia), SES, Eutelsat, Stofa and O2/Telefonica. Broadcast customers include ProSiebenSat.1, n-tv, Blockbuster and Viacom. 3SS also delivers solutions for enterprises, such as Arqiva and BOSCH, among others. www.3ss.tv