Kaltura Inc., provider of the leading video technology platform, today unveiled highlights from its latest State of Video in the Enterprise (https://site.kaltura.com/Enterprise-Survey-Landing-Page-December-2015.html) research study. The research looks at the value organizations place on video and demonstrates the importance of video communications skills for today’s workforce. The survey also finds that employee-generated video content is expected to become an important business tool within the next three years.
Specifically, 95% of the enterprise respondents felt that video skills were important for employees, with 83% stating that employers should encourage employees to improve their video skills. According to respondents, the responsibility for training employees in video creation, editing and communication should also extend to the education sector, with 82% saying schools should teach digital video skills to students to ensure they are ready for the workplace.
Allied to this is the belief, held by 75% of respondents, that employee-generated content will become an important business tool within the next three years. Interestingly, a core of early adopters – just over a quarter of respondents (26%) – already spend between 30 minutes and 2 hours a month creating video content.
Unsurprisingly, the viewing of workplace video content is much more commonplace, with 70% of respondents watching between 30 minutes and 10 hours a month. Overall 64% reported watching more video this year than last, and almost half (47%) reported that they have created more video this year.
Other key findings include:
- 84% of respondents expect mobile devices to become the primary viewing device for enterprise video within three years, while 38% also see mobile devices becoming the primary device for video creation within this timeframe.
- Easy to use video capture tools were cited by 76% of respondents as the best way to further adoption and help employees to more effectively communicate and share knowledge using video.
- Measuring video ROI is still very much a work in progress for many organizations but almost half (42%) said that they currently rely on usage statistics, while 32% use surveys and feedback. Interestingly, 22% of respondents reported that their organizations already rely on more sophisticated, outcome-related approaches to measuring Video ROI.
Additional comments from respondents demonstrate the increasing value of video:
“Video is already used for online sales, but we see potential for merchandising in stores, and knowledge sharing.” – CTO of an Irish retailer
“Key performers and subject matter experts will have more unrestricted access to create content on behalf of the company to ensure anyone can find, learn and apply new skills, tips or tricks within their current role – or a role they are interested in.” – SVP Learning and Leadership Development in a large US financial services company
“It will be the main method of communication. It will replace voice-only calls.” – Senior IT analyst in a large Brazilian healthcare organization
According to Ron Yekutiel, Kaltura Chairman and CEO, “As video in the workplace becomes mainstream, the need for today’s and tomorrow’s workforces to be video literate – able to create, edit, share, and communicate via video – is rapidly becoming an essential skill. Our survey shows that organizations and educational institutions need to assess how they can help employees/students to develop these important skills. According to our survey, the volume of employee-generated content is set to rise significantly over the next three years, so now is the time to act to ensure that current and future employees are able to take advantage of this key communications tool.”
The State of Video in the Enterprise report is designed for enterprise CIOs, CMOs, IT directors and owners of video initiatives within organizations looking to build or enhance their video strategy, as well as enterprise software companies that are looking to integrate video capabilities into existing enterprise solutions.
For a free copy of the report, please click here: https://site.kaltura.com/Enterprise-Survey-Landing-Page-December-2015.html
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.