PR: Education, Cloud TV

Kaltura and Dativa Enter Strategic Partnership to Develop Industry First Cloud TV Data Lake

Kaltura will combine its robust TV platform and global Cloud TV dataset with Dativa’s TV domain expertise to build the world’s first Cloud TV data lake. Kaltura’s Targeted TV solution, processing more than 40 million monthly users and over 2 billion daily API calls to be used for building effective AI powered TV audience segmentation models.

Kaltura, the leading video technology provider, has announced today that it has formed a strategic partnership with Dativa, the leading TV data consulting company, to develop the industry’s first data lake dedicated to Cloud TV services.

In a highly competitive market, TV marketers need to constantly optimize user conversion, retention and monetization. The data infrastructure built based on Dativa’s skills, toolset, and understanding will enable TV marketers using the Kaltura TV Platform fast time to insights and the ability to act on those insights with targeted offerings.

The TV data lake imports data from multiple data sources, which are unified and normalized and turned into relevant insights for marketers and are used to create Targeted TV AI-based user segmentation models. The data lake that Dativa will build for Kaltura will feature not only Kaltura data but multiple pre-integrated TV centric 3rd party data sources, expediting time to market for cloud TV providers looking to transform data into valuable insights.

Dativa will also work with Kaltura to develop out-of-the-box machine learning models that can help cloud TV service providers optimize user acquisition and retention, increase of content consumption and monetization.

“We’re delighted to be helping Kaltura deliver the promise of data-driven TV to its customer base,” said Tom Weiss, Co-Founder, Chief Data Scientist and CTO at Dativa. “The ability to harness and use data to succeed should not be the preserve of large companies with big data science teams. But it is often difficult to find skilled, knowledgeable data science and engineering resources with the know-how needed to effectively and quickly implement new data-driven strategies.  We see enormous value in technology companies like Kaltura bringing these competencies to their customers.”

Kaltura’s Cloud TV Platform is the industry’s first truly data-driven solution. We are very excited to partner with Dativa and enjoy their extensive TV and data expertise to build our Cloud TV data lake,” said Shay David, Kaltura President and General Manager, Media and Telecom. “In today’s crowded industry, media companies and service providers are fighting to gain more eyeballs, but even more so to retain them.  The winners will be those that provide their users with the most fitting service, content and user experience, at the right price point.”

David continued: “Cloud TV providers must transform the way they consume, process and act on data. Kaltura starts with looking at all data sources, and then creating holistic user profiles and advanced AI-based segmentation, which empower our customers to tailor the entire TV experience from commercial offerings, through content and advertisement all the way to personalized UI.”


About Dativa

Dativa is a data science and data engineering consulting company. Our expertise is in the media sector where most of our work is focused on making helping customers to harness data-driven TV. We have in depth knowledge and experience of working with set-top-box, smart TV, OTT player, panel and CRM datasets and most of our work involves fusing these datasets and putting them to work, or building infrastructure that supports them. We are an official AWS partner and have built some of the largest (and smallest) data pipelines that run on the Amazon cloud.

To find out more about our services, please visit or get in touch via email ( or Twitter (

About Kaltura

Kaltura’s mission is to power any video experience. A recognized leader in Cloud TV, EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal. Kaltura’s Media and Telecom business unit helps telcos and content owners make the transition to a full-fledged Cloud TV service that satisfies the exacting demands of today’s TV viewers. The Kaltura TV Platform features personalized multiscreen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform means that companies can experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior in order to optimize engagement and better achieve business goals. For more information visit