Kaltura (http://www.kaltura.com) announced today it has added Groupon (NSDQ: GRPN) (http://www.groupon.com) the global pioneer in local ecommerce, to its roster of clients. Helping thousands of merchants in 48 countries efficiently market themselves to high quality customers to grow their businesses, Groupon intends to leverage the platform to step up the company’s training programs, internal collaboration and communication using video.
“Kaltura’s enterprise video solutions allow us to reduce the cost of training, increase workforce productivity, and engage employees both on a professional and social level,” said Alan McIntosh, Chief Information Officer, Groupon. “People have widely adopted online video outside the office, and are ready and willing to do so at work. As an international company, the ability to communicate face to face is invaluable.”
Integrating video into the enterprise is a growing trend. In a recent Forrester study, 25% of IT Decision Makers said they were already adopting Enterprise IP/digital video solutions for internal use while another 20% stated they were planning to do so. Groupon will leverage Kaltura’s video solutions for learning and training, as well as employee engagement and collaboration. Using Kaltura’s MediaSpace ‘Corporate Tube’ application, employees will be able to watch videos targeted to their specific information and training needs, view and post comments and even upload and share their own user-generated content, such as sales tips and tricks, best practices and more.
“We are excited to team with Groupon, one of the coolest companies on the web,” said Ron Yekutiel, Kaltura Chairman and CEO. “Video is the strongest medium for communication in today’s digital age. According to a recent study by Wharton School of Business, video viewers retain 50% more material than those who just view traditional information sources. We look forward to helping global organizations like Groupon increase productivity and reduce costs.”
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1,000 daily deals globally. To subscribe for the best deals in your city, visit http://www.groupon.com. To learn how to become a featured business, visit http://www.grouponworks.com
Kaltura provides the world’s first Open Source Online Video Platform, transforming the way people work, learn and entertain, using video. Kaltura’s platform engages hundreds of millions of viewers, offers next generation learning for millions of students and teachers, and improves productivity and interaction among millions of employees across the globe. Kaltura’s features and products enable organizations to easily deploy video in any website or any web platform. Kaltura’s free community-supported open source software is available for download at www.kaltura.org. Kaltura’s commercial software and applications can be ordered and obtained at www.kaltura.com along with Kaltura services such as streaming, hosting, transcoding, analytics, ad serving, support and maintenance packages, and professional development. For more information: www.kaltura.com, www.kaltura.org and http://exchange.kaltura.com/.