PR: Education

Kaltura 2016 Video in Education Survey Reveals Tipping Point: Over 50% of Higher Education Institutions Have Already Integrated Video Solutions into Their Learning Management System

International survey of 1,500 respondents also indicates that 75% of higher education students now use video in their assignments

New York, NY, July 12, 2016 – Kaltura (, the leading video technology provider, today published its third annual State of Video in Education report, a comprehensive international study that examines the evolving use of video in education. A total of 1,500 respondents undertook the online survey in April 2016.  The results reveal that video reached a tipping point during the 2015/16 academic year. More than half (52%) of higher education respondents state that their institution now uses a video solution integrated into the Learning Management System (such as Kaltura’s extensions for Blackboard, Moodle, Canvas and Brightspace). The figure is up 6% from 46% last year.
The results reveal positive momentum since the last survey, in the use of video in higher education across a number of areas. For example, three quarters of students in higher education now use video in their assignments, up 4% on last year’s figure of 71%. And flipped classrooms are rapidly becoming the norm, with 58% of higher education respondents stating that their institutions use this approach, up from 50% in 2015. Using video to provide feedback on assignments is also growing in popularity, up from 26% in 2015 to 32% today. Lecture capture is also gaining traction, up 5% to 77% in 2016.
Webcasting is another growth area, supported by technologies like Kaltura Webcasting. This year 74% of all respondents state that their institutions use webcasting for at least one purpose, up from 70% in 2015. Webcasts to boost teaching and learning are up 4% to 51%, while broadcasts of live events are up 5% to 47% compared to last year.
When asked about other video-related trends, the greatest interest is in Open Educational Resources, with 46% of all respondents saying these will have the greatest potential impact on educational outcomes.
The expected impact of several emerging video technologies on the classroom was also surveyed. Graded quizzes inside videos, such as Kaltura’s Interactive Video Quizzes, are predicted by 41% of all respondents to have the greatest impact on the classroom of tomorrow, with video broadcasts from mobile phones for students (36%) and videos that branch to other videos based on in-video actions (35%) also scoring highly.
Other findings include:
• 93% of respondents believe that video has a positive impact on student satisfaction and 88% agree that it boosts student achievement levels.
• 87% of respondents agree that online learning will grow in importance and acceptance.
• 86% think that video helps with professional development and collaboration between educators.
• 85% believe that the use of video as part of their resources toolkit increases teacher satisfaction.
• 82% of respondents believe that video makes student onboarding easier and 76% feel that it increases student retention rates.
Respondents included educators, instructional designers, IT professionals, digital media professionals, senior administrators and students from around the globe. Around 75% were drawn from higher education and 20% from K-12 (primary/secondary) institutions. The rest came from education technology organizations, educational non-profits, and other education-related institutions.
The survey also revealed some interesting snapshots from respondents on what educational video will look like in ten years’ time:
“Video will offload material so that face-to-face can be really meaningful.”
“It is imperative to teach how to write for the screen in the 21st century. Video is already the primary form of communication. Students and teachers must learn how to do this. This will become commonplace in education in the future.”
“Most people spend hours a day on their phone. If we can educate with videos that users can view at all times, it will impact learning in a whole new way.”
“Video will be integrated into every area of education. Mobile devices will be the overwhelming driving point.”
“Our third study on video in education indicates that video in the classroom passed an important milestone during the 2015/16 academic year. For the first time, over 50% of higher education respondents report that their institution has now integrated a video solution into the LMS. If proof were needed that video is now mainstream in education, then this is it. Those institutions that do not yet have a comprehensive video strategy in place for the new academic year risk being left behind,” said Kaltura Chairman and CEO, Ron Yekutiel.
To download a copy of the report, please click here.
About Kaltura
Kaltura’s mission is to power any video experience.  A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school.  The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 100,000 community members.  For more information visit,, or