Georg van Handel (CEO) and Chris Honetschlaeger (President) with BETA Records, LLC, announced today that they will partner with Kaltura to provide unsigned and independent label artists the ability to engage with their fans by creating collaborative music videos. Kaltura’s platform will be embedded within BETA’s upcoming new social community site allowing artists and fans to add the clips directly to their profile page.
BETA Records will utilize Kaltura to enhance a highly immersive and engaging music experience that creates close connections between unsigned artists and indie music fans on the new site slated for release in January 2008. Independent artists can easily upload their music and get exposed to a world-wide audience.
“Creating music videos in a collaborative setting is a phenomenal way for artists to interact with their fans and further promote their music. Artists are very connected with their fans and are always looking for new and fun ways to stay in touch. Kaltura’s technology allows them to do so and also helps them create cool music videos for their songs,” said Chris Harper, CXO (Chief Experience Officer) with BETA Records, LLC.
“In the couple of months since launching Kaltura.com, we have seen many musicians and bands using our site to create collaborative music videos together with their fans,” said Ron Yekutiel, Chairman and CEO of Kaltura. “Partnering with BETA Records is a great way for us to extend our platform’s reach into existing music affinity groups, enabling artists to engage and interact with their fans in the ‘comfort’ of their own social network. BETA Records will be an important node in our growing Global Network of partners”.
About BETA Records
BETA Records leverages online techniques, combined with valuable label resources, to discover independent artists and expose them in an upcoming robust social music community of listeners. With localized versions of the site in multiple countries, artists can truly get exposed to a world-wide audience, and fans can have fun listening with their friends and making new ones. For more information, visit www.betarecords.com.
Business Development Contact
Chris Harper 323.469.2382
Scott G 818.223.8486
Kaltura is a New York-based pioneer in Collaborative Media, allowing groups of users to create rich-media projects together using video, audio, and animation, similarly to what wiki platforms enable with text. Kalturas revolutionary concept of group-video-making enables existing affinity groups to get creative together. It provides the incentive and opportunity for people to lean forward and create rich-media with friends and like-minded people. Kalturas technology is implemented in the kaltura portal, where group-video-making is available to all for free, and is also licensed to other websites, social networks, and brands for their customized and integrated use. Founded in 2006, Kalturas management and advisory team includes top notch advertising, marketing, and media executives as well as seasoned technology entrepreneurs, including co-founders of ICQ, Cyota, and Destinator Technologies. The Company is backed by Avalon Ventures, a San Diego based venture capital fund focused on wireless technology, life science, and Web 2.0. For more information visit http://corp.kaltura.com or visit the Kaltura blog at http://corp.kaltura.com/blog/.