Product Manager, Product-Led Growth

This is us 

Kaltura (NYSE: KLTR) is a global software company on a mission to transform digital experiences from one-way interactions into intelligent, personalized conversations that move people forward.

Founded in 2006, we started by making video more accessible to organizations around the world. Today, we’re taking that foundation much further, combining conversational AI, rich media, enterprise knowledge, and data to build a new generation of intelligent digital experiences.

Our technology helps organizations turn their content and knowledge into interactive, AI-powered experiences that can guide customers, train employees, support learners, and engage audiences in real time. From AI agents and personalized learning experiences to digital events, content hubs, and media platforms, we’re changing how people interact with technology, and what technology can do for them.

More than 1,000 organizations worldwide rely on Kaltura, reaching over 100 million users at home, at work, and at school.

And the people behind it? We’re a global team of 600+ employees, with offices in New York, London, Singapore, and Tel Aviv, united by a culture of openness, flexibility, and collaboration. Kaltura is a fast-paced environment where ideas are welcome, initiative is encouraged, and there’s always something new to build, challenge, or improve. We believe in giving people the freedom to make an impact, the flexibility to balance work and life, and the opportunity to grow as we continue to evolve.

If you don’t meet 100% of the requirements below, that’s okay. Nobody’s perfect! We believe in hiring people, not just a list of skills. If this sounds like a place where you’d be excited to learn, contribute, and make an impact, we’d love to hear from you.

The role:

As a Product Manager, Product-Led Growth (PLG), you will own and scale Kaltura’s self-serve experience, focusing on driving user activation and expanding our PLG offering. You will lead the end-to-end user journey, from first touch through activation, subscription, and expansion, while building new entry points for users to discover and adopt Kaltura’s products independently.

This is a highly cross-functional role at the intersection of product, growth, marketing, payments, and data. You will work closely with Marketing, Product Marketing, Ops, Growth, R&D, and third-party partners to remove friction, optimize conversion, and turn PLG into a meaningful revenue and pipeline driver.

The day-to-day

• Own and optimize the activation funnel, improving time-to-value and increasing activation rates across PLG entry points
• Design and run experiments (A/B tests and growth initiatives) to improve conversion, engagement, and retention
• Expand Kaltura’s PLG offering by identifying new self-serve entry points, use cases, and packaging opportunities
• Partner closely with Marketing, Product Marketing, and Growth teams to align acquisition, messaging, and onboarding experiences
• Collaborate with Engineering and third-party integrations to build scalable, reliable PLG infrastructure and experiences
• Instrument user journeys and analyze behavioral data to identify friction points and drive data-informed decisions
• Define and track key KPIs such as activation rate, conversion, time-to-value, PLG revenue, and PQL generation

Ideally, we’re looking for:

• At least 3 years of Product Management experience in a B2B SaaS environment with a focus on Product-Led Growth (PLG).
• Strong analytical mindset with hands-on experience using data to drive product decisions
• Ability to design and execute experiments with clear hypotheses and measurable outcomes
• Technical fluency to work closely with engineering on integrations, tracking, and scalable systems
• Strong cross-functional collaboration and communication skills across product, marketing, and business teams

These would also be nice:

• Experience with subscription, billing, or payments systems
• Familiarity with PLG and analytics tools (e.g., Amplitude, Mixpanel, Segment)
• Background in media, video, or complex platform products

The perks:

1. Hybrid, flexible work environment  
2. Extended private health (including mental) insurance  
3. Personal and professional development programs 
4. Occasional Cross company long weekends