Top virtual event trends in 2025

Wondering what virtual event trends have been taking the world by storm in 2025?

Then you’ve come to the right place.

Virtual events have continued to gain more popularity in recent times ever since the COVID-19 pandemic.

According to data shared by Statista, surveyed marketers forecast that as many as 40% of their events held in 2022 were held virtually.

With the virtual events industry valued at as much as $387.5B in 2024, companies continue to leverage online events as a means to get their message across to their target audience in a cost-friendly and effective way.

In this article, we examine some of the top trends among virtual events seen in 2024.

Let’s dive right in.

Virtual event trends to follow

Virtual event trends can be categorized into the following:

• Virtual event industry trends
• Virtual event planning trends
• Virtual event content trends
• Event technology trends

Let’s take a closer look at each of these subcategories in detail.

Virtual event industry trends

Virtual event industry trends are any type of pattern, tendency, or recurring activity among virtual events in general.

In contrast to other trends, these provide insight into recently prevalent, general behavioral patterns.

Here are a few virtual event industry trends that are here to stay:

• • Live events are back: During the pandemic, the live events industry came to a halt due to restrictions on in-person events. With COVID-19 numbers having decreased exponentially, there has been a surge in the number of live events being carried out. That said, the return of live events does not mean that virtual events will become obsolete. Rather, statistics indicate that online events will continue to be relevant for many years to come.

• • Event spending will increase: According to a 2022 ICE report, event spending is projected to increase by as much as 83% in 2024 and beyond. While the price increase is in part an indication that more companies are investing in events, it’s also a tell-tale sign of rising costs to produce events.

• • Virtual events are getting tricky to host: The rise in virtual events has brought about a phenomenon known as virtual event fatigue. This references the fact that more people are growing tired of attending virtual events. This is due in part to the sheer number of virtual events that are being held recently coupled with the fact that attendees don’t always have positive experiences when attending a virtual event.

Virtual event planning trends

Virtual event planning trends are types of patterns seen in how event producers plan and execute virtual events.

Below, you’ll find some of the common event planning trends seen in 2025:

Comprehensive engagement strategies

Now more than ever, event producers understand how important it is to come up with engagement strategies anytime they’re planning a virtual event. Event producers are now prioritizing engagement as a key element in virtual events. This includes considering and assessing the feasibility of incorporating engagement tactics such as live Q&A sessions, polls, gamification elements, and virtual reality or augmented reality to foster meaningful connections among participants.

Hybrid event models

More and more, we are seeing event organizers adopt hybrid event models that combine both virtual and in-person elements. This approach allows for a wider reach while simultaneously accommodating participants who prefer to attend virtually. Producers are also leveraging advanced streaming technologies and interactive platforms to seamlessly merge virtual and physical experiences, thus enabling attendees to participate and interact regardless of their location.

Personalization and customization

Nowadays, it’s common for companies to put on virtual events that deliver personalized or customized experiences to their audience. Through data analytics, they profile participants and aim to deliver immersive experiences tailored to meet the needs of their target audience.  This trend aims to enhance attendee satisfaction and create a more meaningful and relevant event experience.

Virtual event content trends

Virtual event content trends describe common themes seen in the types of content incorporated in virtual events.

Let’s look at some of them below:

Interactive experiences

Event organizers have become more creative in the types of content they use to help create interactive experiences that enhance audience participation and immersion. Content ideas such as breakout rooms, Q&A sessions, and interactive games help keep attendees engaged and foster meaningful connections. These elements enable participants to actively contribute, share their thoughts, and collaborate with others, making the virtual event more dynamic and engaging.

Multimedia presentations

To combat Zoom fatigue and keep attendees interested, event organizers started incorporating more types of multimedia presentations in virtual events. From animations to dynamic images and infographics, visually appealing content helps to build a stimulating environment that enhances the overall virtual event experience and delivers content more engagingly and memorably.

Event technology trends

Now we’ll look at some of the trends seen in how event organizers incorporate technology when putting on virtual events.

Let’s get into it.

Advanced virtual event platforms

Nowadays, event organizers are leveraging cutting-edge virtual event platforms that offer immersive and interactive experiences. Specifically designed to support virtual and hybrid events, these platforms offer 3D environments, VR elements, live streaming, and audience engagement tools to enhance the virtual event experience.

Artificial Intelligence (AI) integration

AI has become increasingly prevalent in virtual events. Companies now use AI-powered chatbots to provide instant support and answer attendees’ queries with minimal intervention from the host. AI algorithms help personalize event experiences by recommending relevant sessions, networking opportunities, and content based on individual preferences and past interactions.

3 examples of trendy virtual events

With that said, here are three examples of the most popular trends seen in virtual events:

Virtual conferences

In the era of remote work and digital connectivity, virtual conferences have gained immense popularity. These events unite professionals, specialists, and enthusiasts from various parts of the globe, facilitating presentations, panel discussions, and networking prospects. With interactive features like live chats, Q&A sessions, and virtual booths, attendees can access valuable content and build connections without the need for physical travel.

Virtual concerts

As live music experiences transitioned to the digital realm, virtual concerts emerged as a trendy and accessible way to enjoy performances from renowned artists. These events offer immersive audiovisual experiences through streaming platforms, enabling fans to enjoy live music from the comfort of their homes.

Virtual training

Virtual training is yet another popular type of event taking over since the COVID-19 pandemic. With advancements in technology and the convenience they offer, people are embracing the flexibility of learning from the comfort of their homes. Virtual training provides access to a wide range of subjects, expert instructors, and interactive learning experiences, making them an increasingly popular choice for education.

How to make your virtual event more trendy

Wondering how to make your virtual event a hit?

The number one mistake that companies make when it comes to putting on events is not using the right tools.

Expecting to host a memorable experience for your audience without the proper technology to support those types of experiences won’t do the job.

The solution is easy: start using software that’s designed to make your virtual event as amazing as it should be.

If there were any time to invest in that, it would be now.

The future of virtual events

The future of virtual events is bright. Not only is it trendy, but it is also a practical way to grow your reach at a time when the world has embraced hybrid forms of socializing.

That said, delivering an amazing experience for your audience is your number one goal when you do a virtual event.

With so many companies putting on virtual events, the last thing you want is to deliver another whack experience that hurts your brand and makes your audience not want to attend in the future.

The best way to nail your next virtual event is to use software that’s designed to make your event a success.

That’s where Kaltura comes in.

Kaltura – Virtual Event hosting platform

Kaltura is a cloud-based platform designed to deliver end-to-end solutions that make planning, executing, and evaluating the success of your virtual event as stress-free as it should be.

By leveraging state-of-the-art streaming solutions within a robust event management platform, Kaltura gives you everything you need to put on extraordinary events that keep your audience wanting more:

Fully branded experiences

Build customizable landing pages to collect signups for your virtual events and streamline the immersive experiences you create for your attendees by ensuring all your customer-facing material is branded and represents your company.

High-quality broadcasting

Deliver secure and robust streaming services you can depend on with unlimited 4K quality broadcast solutions, live or on-demand.

Comprehensive data analytics

Easily access the data you need and organize them into reports to collect valuable insights into the performance of your virtual events over time.

Learn more about how you can start using Kaltura to deliver the kinds of experiences your audience wants from your virtual event.

Summary

Nowadays, companies are beefing up their tactics to keep virtual event attendees engaged.

Partnering with a virtual event platform like Kaltura is one of the best virtual event trends you can pick up in 2025 and beyond.

Request a demo to see for yourself how Kaltura can help you deliver an unforgettable experience for your guests at your next virtual event.