How to Make Great Videos: What Do I Wear in My Video?

Video production tips

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here.
You know what your video is going to be about. You know what equipment you want to use to record it. But before you start setting up your recording, you have one more thing to plan—what are you going to wear in your video?
It seems shallow and unimportant. Shouldn’t your message be the most important thing? But choosing your clothes well can make a big difference in how professional your video looks.

Looking Your Best on Camera

Bad shirt to wear on cameraOne of the most important things is to avoid really busy patterns or tiny prints. They just don’t film well. On professional-grade cameras, you can get what’s called a moiré pattern, where the pattern shifts so it almost looks like it’s vibrating. But even on a camera phone or webcam, busy patterns like checks or very small stripes and really bold prints can be distracting. They draw viewers’ eyes away from your face and call attention to any tiny movements you make. Stick to bigger, calmer patterns or solids.
Another thing to avoid is any kind of jewelry that makes noise. Jangling bracelets, for example, can obscure the audio and make it hard to hear what you’re saying clearly.
Glasses sometimes can cause problems. If light reflects off them at a bad angle, it can make it difficult to see your eyes. Similarly, very large and shiny jewelry can create distracting reflections or flashes of light. Angle yourself so you don’t have any bad reflections, or take off the items entirely.
The best idea is to simply take a short test video and see if you like the way you look on screen. Two or three seconds is probably all you need. The most frustrating result would be to get through your entire presentation perfectly and then realize later that your clothes are getting more attention than your content.
Now we’re ready to set up.

How do you use video in the enterprise? Watch “Considerations For Your Internal Video Strategy.”

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