AI changed the conversation. Now it’s changing the interface 

Meet Dynamic UI, a new era of digital engagement 

For most of the digital age, digital experiences have followed a familiar set of rules: they’re designed in advance, and we’re expected to find our way through them. We scroll through websites to gain information, search catalogs to find what to watch, move through courses in a set order, and follow carefully designed paths to discover a product or get a question answered. Even when those experiences are personalized, most of the choices were made long before we arrived. 

We’ve become remarkably good at figuring out where to click, what to skip, and which menu might contain the thing we’re actually looking for. Not exactly the digital literacy anyone was hoping to develop. 

But something more fundamental than navigation is beginning to change. Advances in AI make it possible for digital experiences to draw on existing knowledge about each individual, learn more through natural conversation, and adapt to their interests and goals in real time. Instead of asking people to follow predefined journeys, the journeys themselves can take shape around their needs and intentions. 

This is the promise of Kaltura Dynamic UI: rich, living interfaces that take shape in real time, informed by the individual’s context and powered by an organization’s knowledge. With it, we’re entering the age of the adaptive interface, and the end of the predefined experience. 

A conversation is just the beginning 

AI has made it possible to interact with technology through natural conversation. That’s a major leap forward, but what we see on screen hasn’t quite caught up. Too often, we’re still confined to a text box, exchanging messages and following links. We’ve taught technology how to tell, but it hasn’t quite learned how to show.  

The best response might be a short video, a visual comparison, an interactive illustration, or an opportunity to try something. A great digital experience should be able to move fluidly between them, responding not just to what people ask, but to what they’re trying to accomplish.  

Imagine someone learning a new skill. They ask a question, see a relevant demonstration, and try an interactive exercise tailored to what they’re struggling with. As their understanding develops, the interface adapts, offering new explanations, challenges, or ways to explore the subject. The experience unfolds naturally, without every question, response, or next step having to be anticipated in advance.  

The same principle can enrich watching a program, attending a live event, engaging with a business, or exploring a course. These are not experiences to replace with chat. They’re experiences that become more useful when people can converse with them and influence what happens next. In essence, every conversation creates its own interface. 

Three ingredients for a new type of experience 

Delivering this kind of experience takes more than a language model. At Kaltura, we’ve built our approach around three core strengths: Content, Context, and Conversational Experiences. 

Content. Organizations hold enormous amounts of knowledge in videos, webinars, courses, documents, and recorded conversations. For two decades, Kaltura has helped enterprises create, manage, and activate this wealth of rich media. 

Context. Understanding someone’s needs takes more than knowing their last question. Their role, interests, engagement history, and journey stage provide valuable context, enriched by what emerges through conversation. 

Conversation. Conversation is how we naturally exchange ideas and build understanding. Text and voice make interactions intuitive, while agentic avatars add a human dimension through facial expressions, natural speech, and face-to-face engagement. 

The real breakthrough happens when these three strengths come together. Content provides the knowledge, context makes it relevant, and conversation reveals what the individual needs next. Dynamic UI brings them together to create rich, interactive experiences that take shape in real time, assembling relevant media, generating new content, and adapting the interface as the conversation unfolds. 

Instead of designing every possible journey in advance, organizations can create experiences shaped by each individual interaction, at scale. 

The hard work behind an easy experience 

From the outside, this should feel simple. A person asks, explores, changes their mind, and the experience keeps up. Behind the scenes, it’s anything but effortless. 

Enterprise content needs to be understood and organized. Context has to be connected across systems with appropriate privacy and permission controls. AI needs to select or generate the right materials, assemble a coherent interface, respect business goals and brand requirements, and adapt as the conversation changes. That’s not magic, and it doesn’t happen by dropping a chat box onto a page. 

Kaltura’s strength is bringing those moving parts together. Dynamic UI builds on our rich media expertise, audience intelligence, and conversational technology to turn organizational knowledge into something people can use, naturally and at scale. 

For organizations, it opens a new way to engage, teach, inform, and guide. For individuals, the payoff is wonderfully straightforward: less searching, less repetition, and more of what they actually came for. 

For decades, digital experiences have shaped how we interact. Now, our interactions can shape the experience.