Elevating digital experiences in the virtual realm 

In this exclusive glimpse, Sam Hagen, Head of AMER Event Marketing at AWS, shares insights, strategies, and tactics on creating the perfect virtual event, how data fuels success metrics, and where AI fits into event management. At AWS (Amazon Web Services), virtual events go beyond mere audience outreach – they’re an avenue to crafting enduring experiences that foster interaction among participants. Leveraging Kaltura’s Events platform for content distribution and audience engagement, Sam and his team set the standard with thoughtfully designed UX/UI, purposeful content delivery, and a commitment to learning from peer experiences. 

In a landscape where even the smallest details matter, their approach is marked by precision. From scrutinizing which events yield optimal pipeline numbers to A/B testing email messaging for the best click-through rates, every decision is guided by data. They also tune into the emotional aspect of each interaction to dynamically engage attendees. Sam envisions a future where these technologies unlock new frontiers in virtual and hybrid experiences, offering accessibility to diverse audiences. 

Watch this AWS x Kaltura success story, straight from our Connect on the Road series of in-person meetups around the US & Europe.