Authenticity is the name of the game when it comes to effective marketing. And being genuine is the way to let your customers know that they’re at the center of your attention. Oracle NetSuite’s VP Marketing and Communications and Chief of Staff, Kerry Mentel Throckmorton, talks about the kind of ROI you can see with customer-centric marketing strategies and events, and how SuiteWorld, the annual conference put on for the NetSuite community including partners and customers, helps do just that.