In today's fast-paced and hyper-connected world, building and nurturing communities is more important than ever. But how can data help brands create quality content and hyper-engaging experiences that truly resonate with their audiences? And what can B2B brands learn from their B2C counterparts about creating authentic and meaningful connections with their customers?

In this keynote session, Colin Fleming, EVP Global Brand Marketing at Salesforce, will talk about the essential role that events play in the marketing mix, both from a brand-building and a demand-generation perspective. We will also delve into the two-way connection between data and insights, and how brands can leverage this relationship to unlock new opportunities for growth and engagement.