SURVEY REPORT

Why tech marketers are prioritizing webinars and virtual events in 2025  

About the report

Now that traditional digital marketing strategies are losing their edge, discover how tech marketers embrace innovation to create data-driven, personalized campaigns. Gain valuable insights from global marketing leaders to refine and future-proof your strategy.  

Tried-and-tested marketing methods, like email and banner ads, are no longer delivering the impact they once did. For tech marketers, staying ahead requires constant innovation to capture attention in an increasingly crowded digital landscape. But how are they navigating these challenges? What emerging technologies and strategies are helping them succeed? This survey report provides the answers.
Based on insights from 200 marketing leaders at the director level and above, spanning firms in the US, UK, and Europe, this report equips you with actionable data to refine your strategy and drive results.

In this survey report, you’ll discover: 

  • Which marketing channels are losing their effectiveness
  • How tech marketers are leveraging digital experiences to stand out
  • The growing importance – and complexity – of personalization
  • How AI is revolutionizing content creation and distribution
  • Why first-party data strategies are gaining momentum – and the challenges they present

Download your copy and get the insights you need to stay ahead. Action is the antidote to anxiety.

Stay ahead of the curve with data-driven insights designed to help tech marketers thrive in a fast-evolving industry.

Take your virtual and hybrid experiences to the next level. Explore Kaltura Virtual Events & Webinars!