Many marketing departments have seen their budgets cut in 2023 while having to adapt to current trends and the pressure from management to do more with less and prove performance and productivity.

This survey report, The state of events 2024, testifies to the continued relevance and benefits of virtual events and, moreover, how they live up to the needs of brands and audiences in today’s new socioeconomic climate, making virtual events a must-have addition to their marketing strategy.

On the other hand, it offers the reader usable data to understand how others are leveraging virtual events, how they can tweak their event strategy, or, if they are new to virtual events, to get a clear indication of how they can add virtual events to their marketing mix.