AI has taken the world by storm in 2023. It is already playing an increasingly crucial role in various marketing and events applications such as content personalization, lead qualification, and analytics-driven insights. Overall, AI is poised to become increasingly indispensable in the marketing field.

Our latest survey, Riding the wave: A 2024 survey report on the use of AI technologies in marketing teams, sheds light on the current use, challenges, benefits, and impact of AI in the marketing and events sectors. It also investigates how marketing professionals currently use AI.

Download this free survey report to understand where the industry is currently standing and where it is heading, so you can make all the right decisions to fully exploit the possibilities of AI from the get-go.