VMware is known for its virtualization, networking, and security management tools, all running on state-of-the-art cloud computing. What better way to promote, train, and boost the use of these tools with their customers, partners, and employees than with video?
But the result of using different vendors for different use-cases was a fragmented working environment.
Instead, we got everything they needed, and they got a single source of truth for tools and techniques to distribute videos to different audiences plus analytics around live-streaming consumption and VOD consumption. Perfect for getting data to drive customer scoring.