Out-of-the-box marketing: Crafting tailored virtual experiences 

Joyce Kim, the forward-thinking Chief Marketing Officer at Twilio, unveils her strategic approach to global marketing, delving into the intricacies of repurposing content and underscoring the significance of maintaining a consistent message across all channels and mediums. Joyce shares insights into the unique challenges of transforming in-person event content into impactful virtual experiences for various audience groups, along with the advantages of reaching extensive audiences through accessible on-demand content. She also reveals how detailed data shapes targeting strategies, ensuring a personalized and engaging journey for everyone.  
On the subject of diversity, Joyce talks about Twilio’s commitment to move beyond token representation in order to ensure genuine inclusivity in panels and events.  

Watch this Twilio x Kaltura success story, straight from our Connect on the Road series of in-person meetups around the US & Europe.