How Sysdig leveraged PathFactory to increase leads by 15%

Sysdig lacked a comprehensive understanding of how its content was performing. The team needed actionable insights into which assets generated the strongest engagement so they could make informed decisions about future content investments. They also required the flexibility to quickly replace underperforming assets and adapt content experiences to evolving market demands and customer needs.

To achieve these goals, Sysdig needed a solution that could provide a complete view of content consumption patterns and user behavior across the buyer journey.

Sysdig deployed PathFactory (a Kaltura company) to create more personalized content journeys powered by intelligent content analytics and deep behavioral insights. The team rapidly built and organized its content library, with a simple tagging process that enabled deployment in less than a day.

Three years later, PathFactory has become the foundation of nearly every content experience Sysdig delivers. The company now directs virtually all content offers into PathFactory experiences and supports buyer education through persona-specific content hubs. These hubs consolidate relevant resources in a single destination, facilitating large-scale content discovery, research, and binge consumption.

With greater visibility into content performance, the team can confidently invest in the assets and topics that drive results. They can also quickly update and optimize content to align with changing market conditions and customer interests. By extending this strategy across advertising, web, and email channels, Sysdig created a unified omnichannel experience that significantly strengthened its demand generation and nurture efforts.