Modern marketing meets hybrid event strategies

Ada Agrait, SVP, Global Head of Corporate Marketing at SAP, leads a dynamic team of 1,500 professionals covering a spectrum from branding to event marketing. Recognizing the need for a fresh approach to their traditional event model, the team sought a transformation. Their ambitious aim was to engage 10,000 customers and partners in their upcoming event. The results exceeded expectations, and the team was delighted with the extensive reach and attendance of their innovative hybrid event. 

With a clear vision in mind, the team set out to seamlessly guide customers through a virtual journey, ensuring they didn’t miss any key moments, all while making those highlights easily accessible. The initial endeavor proved to be an immediate success, demonstrating that there’s always room for growth and innovation in the realm of virtual events and digital experiences.

Watch this SAP x Kaltura success story, straight from our Connect on the Road series of in-person meetups around the US & Europe.