case studies

How IBM accelerates website engagement with AI and deep user insight

Craft high-impact digital experiences with AI and data

About the case study

How do you capture viewer attention in just eight seconds in a content experience? Betsy Rohtbart, VP of Web Marketing at IBM, tackles this challenge head-on by harnessing the power of AI to craft engaging digital experiences across their many websites.

In this IBM x Kaltura success story, the IBM web team delivers captivating content that’s supported by both video and motion art. Data analysis, as well as heatmaps, session replays, and deep UX research, ensure that the company’s digital experiences keep driving engagement and align with top-down KPIs.

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