Can you measure the true success of an event beyond basic metrics? Hear RJ Crowder-Schaefer, Global Head of Event Product & Technology at Bloomberg, as he explores the challenges of capturing meaningful data in event technology.
While hard data like attendance and engagement are vital, RJ emphasizes the need to dig deeper into the “soft data” that truly reflects an event’s impact. He discusses refining registration processes, understanding diverse stakeholder needs, and leveraging existing databases.
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