Atlassian’s secrets to creating collaborative and engaging events that reflect their brand essence is all about using the latest advancements in event technology. We’re talking AI-powered personalization to seamless content delivery across all platforms.

By covering best practices for crafting a balanced hybrid event strategy that meets the needs of both in-person and virtual attendees, Atlassian identifies and prioritizes the needs and preferences of their target audience to make sure they deliver truly impactful events.

Watch Angie Smith, Head of Experiential Events and Field Marketing at Atlassian, and Josh Shephard, Head of Event Technology and Innovation at Atlassian, as they explore the cutting-edge world of experiential events and the innovative technologies powering them.