Understanding the content your audience wants? It’s easy if you try.
The biggest companies have the most resources. Then again, they also operate on a bigger scale. So, before concluding that shifting to virtual events was easier for a company the size of AWS, we should consider the sheer number of people attending their annual and regional events.
And it’s not just operating such events that’s challenging, it’s also finding the right content to keep everyone interested and engaged. But, through constantly trying out new types of content and ways to use it while keeping a close eye on the data gathered from each, they’ve managed to achieve YoY improvement across the board.
You can guess the end of it by yourself or better yet, watch AWS x Kaltura success story, straight from our Virtually Live! coffee chat with their EMEA Events Program Manager, Sophie Mellor.