Transforming customer journeys in the post-pandemic era 

At AWS, customer journeys are uniquely crafted for each & every individual. Clarissa Gent, Director of EMEA Partner Marketing at AWS, leads her team in the creation of impactful content that resonates deeply with customers. In the wake of the pandemic, the longing for in-person connections surged, revitalizing live events with increased registration and attendance. Acknowledging the varied pace of global recovery, AWS recognized the imperative of a hybrid digital future. Their mission was to provide a personalized viewer experience while leveraging online platforms for broad accessibility.
Through their dynamic collaboration with Kaltura, AWS tailored content to diverse audiences, integrating regional narratives and optimizing distribution channels for a global impact. Clarissa shares valuable insights, tips, and tricks, demonstrating the art of crafting digital experiences at scale.

Watch this AWS x Kaltura success story, straight from our Connect on the Road series of in-person meetups around the US & Europe.