Kaltura, the leading video technology company, today announced that it is powering Viacom18’s newly launched digital VOD service VOOT. The ad-supported video streaming platform had launched, last week, with close to 17,000 hours of domestic and international content, from a multitude of popular channels associated with Viacom18, including the flagship Hindi GEC- Colors, Nick, MTV India among others. Viacom18 is a joint venture between Viacom Inc. and India’s Network18.
Kaltura’s globally acclaimed OTT TV platform is known for its flexibility, scalability, and quick time-to-market. Kaltura OTT TV also offers Viacom18 the option to add additional advanced monetization options across all major platforms and devices in the future. Viacom18 will also leverage Kaltura’s market leading Universal DRM solution
Kaltura’s OTT TV combined with Viacom18’s visionary user experience strategy, allows subscribers to enjoy the best-in-class personalized viewing experience, including advanced content discovery, an intelligent recommendation engine, favorites, and watch lists.
VOOT includes over 17,000 hours of existing content, as well as original content created specifically for VOOT, and a huge collection of Kids animated/cartoon characters suitable for consumption by children between three and ten years.
“In this space, product and technology both play complementary pivotal roles. While we are focused on enhancing the engagement through our entertaining content and a truly differentiated UX/UI, leveraging the best of technical knowhow will lead to a more enriching viewing experience for our consumers. Kaltura’s OTT platform allowed us to bring about a host of differentiated features in a very short timeframe and helped us to tap into the team’s expertise derived from their many large-scale global OTT deployments.” explained Gaurav Gandhi, COO, Viacom18 Digital Ventures.
“Viacom18 is a powerhouse in the Indian market and a highly reputed driving force in the media and entertainment industry. We are truly honored to be the vendor of choice to power VOOT,” said Ron Yekutiel, Kaltura Chairman, Co-founder and CEO. “Asia Pacific is a tremendous growth area for Kaltura and we are seeing great demand for our wide range of OTT TV, enterprise, and education video solutions across the region.”
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 100,000 community members. For more information visit www.kaltura.com, www.kaltura.org, or www.html5video.org.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.