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PR: Communication and Collaboration

Major Development in Open Source Video: Kaltura Partners with LongTail Video

LongTail Video's popular JW Player™ and AdSolution now fully integrated into the Kaltura Online Video Platform.

Kaltura, Inc. (www.kaltura.com), developer of the first open source online video platform, and LongTail Video, providers of the most popular open source video player, have entered into a strategic partnership that boosts open standards, flexibility and innovation in the online video space.

“We are empowering users of JW Player with advanced video management functionalities and services at the base price that they already know and love – ZERO,” said Ron Yekutiel, Kaltura Chairman and CEO.  “In the past, many publishers were content with the ability to publish their videos using a free video player, but today most of them also want to manage and moderate their content, create playlists, customize their players, syndicate their clips, create and analyze usage reports, and enable their viewers to contribute and edit content.  With Kaltura’s video platform they can do all that and more.”

Kaltura fully integrated JW Player into its open source online video platform, enabling publishers to enjoy the video management functionalities and publish videos using various JW Player skins.  Publishers can also subscribe to LongTail Video’s AdSolution for increased monetization services.  LongTail Video is offering free sign-up to the Kaltura video platform to users that download the JW Player at www.longtailvideo.com.

Kaltura’s platform has been integrated by more than 38,000 publishers to date, with hundreds joining every week.  JW Player is used by over one million sites and streams billions of videos every month.

“The combination of the Kaltura platform with the LongTail JW Player and AdSolution is extremely powerful, and enables any website to enjoy an optimal online video solution,” said Dave Otten, LongTail Video CEO.  “This is a major step forward for the open video movement and for the online video industry.”

About LongTail Video

LongTail Video is an online video company that enables Web sites to easily and cost-effectively publish, stream and monetize their video content.  LongTail’s flagship product is the JW Player™, the world’s most popular open-source video player for Web sites.  The JW Player™ is used by over one million sites and streams billions of videos each month.  LongTail’s products also include AdSolution, a stand-alone video ad platform, and AddOns, a library of skins and plugins that allows users to easily customize the JW Player.  For more information, please visit www.longtailvideo.com.

About Kaltura

Kaltura provides the world’s first Open Source Online Video Platform.  Over 38,000 web publishers, integrators, and application developers use our free and flexible platform to add advanced video and photo functionalities including uploading, importing, editing, annotating, remixing, publishing, syndicating, searching, monetizing, and monitoring.  Founded in 2006, Kaltura’s open source code is available as a free Software Development Kit and as downloadable packages for leading platforms, including content management (Drupal), blogging (WordPress), collaboration (MediaWiki), enterprise (MindTouch), and education (Moodle).  Kaltura also provides supplementary paid services including maintenance, support, integration, professional development, streaming and hosting, ad serving, content syndication, and aggregation of related third party services.  Since its public launch, New York-based Kaltura has won numerous awards and endorsements, including the coveted TechCrunch40 People’s Choice award, Mashable’s ‘Open Web’ award, TWS’s 2008 ‘top 10 Israeli web startup’ award, Microsoft’s 2009 ‘most promising Israeli web startup’ award, AlwaysOn’s ‘top 250 startup’ and ‘top 100 media company’ awards, LeWeb’s ‘top 30 web startup’ award, the Open World Forum ‘Open Innovation’ award, Esquire Magazine’s ‘8 most promising Web 3.0 companies’, TVWeek’s ‘5 most promising video startups for 2009’, and IDC’s ‘top 10 innovative application companies’.  Kaltura is also a founding member of the ‘Open Video Alliance’ (www.openvideoalliance.org), a coalition of organizations dedicated to fostering open infrastructure, tools, and standards for online video.  For more information: www.kaltura.com and www.kaltura.org.