Kaltura, the leading video technology provider, today announced several enhancements to the company’s Cloud TV Platform. As traditional TV undergoes a transformation, shifting from legacy broadcasts to IP-based TV, more companies are embarking on the journey to establishing their own full-fledged cloud TV offering.
The new release of the Kaltura TV Platform ensures 99.995 availability for live and VOD TV viewing across all devices – first in the industry to commit to this level of service, Kaltura is well positioned to provide IP based cloud-scale TV solutions to large operators and media companies worldwide. Kaltura has also invested heavily in the modularity of its platform, allowing customers to experiment with a range of business models, and other features and functionality, on their journey to finding the optimal TV solution for their needs. The platform’s flexibility also enables Kaltura to integrate with legacy TV platforms and migrate them to a hybrid cloud solution so that customers can still benefit from their previous investment in STBs and infrastructure while moving to the cloud. And finally, the latest Kaltura TV Platform release includes a slew of features geared towards end-user personalization, and enabling operators to market to and reach their users in a more targeted, user-specific way.
“The TV viewing experience is literally changing before our eyes,” stated Shay David, Co-founder, President and General Manager of Media and Telecom at Kaltura. “Kaltura provides customers with cloud-scale TV services, with market-leading availability of “four and a half 9’s”, along with full flexibility to offer a variety of end-user experiences, all managed in a single platform, which can seamlessly integrate with legacy STBs and platforms that have been heavily invested in.”
David continued: “As large-scale live TV events are increasingly streamed over the Internet, operators simply can’t afford any glitches – just imagine experiencing buffering just before the final goal of a football match. Kaltura sets your mind at ease. With our tier-1 global deployments and market-leading technology platform, Kaltura is uniquely positioned to guide customers along their cloud TV transformation.”
Additional enhancements to Kaltura’s TV Platform include:
- Marketing Campaign and Coupon Engine – Operators can now upsell new TV products and special offers to their customers through a dynamic coupon campaign engine.
- Personalization based on user interests –Users can select their favorite content, and as a result, enjoy a more personalized service with more relevant content. Users will even with receive notifications when new content that matches their specific interests becomes available. This is especially beneficial to increase user engagement in Sports, where users can ‘favorite’ their teams, players and leagues.
- Churn prevention capabilities – operators have a full toolkit to help prevent churn. Kaltura’s system proactively measures user “happiness scores”, and churn predictability – service providers can then send out notifications and create dedicated marketing campaigns, including configurable discounts and coupon codes
- Search Enhancements such as Search history, which enhances the Kaltura search experience by allowing end users to retrieve previously searched queries for fast lookups; as well as Soundex search, which improves the search experience by adding language based soundex capabilities, enables “fuzzy” search queries with spelling errors, alternate spelling or synonyms to the actual searched term.
Kaltura’s mission is to power any video experience. A recognized leader in the Cloud TV, OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal.
Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to three core values – openness, flexibility, and collaboration – and is the initiator and backer of the world’s leading open source video management project, which is home to more than 150,000 community members.
Kaltura’s Media and Telecom business unit helps companies make the transition to a fully-fledged Cloud TV service that caters to the exacting demands of modern TV viewers.
The Kaltura TV Platform features personalized multi-screen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform lets companies experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior to optimize engagement and better meet business goals. For more information visit www.kaltura.com.