Epic Records, a leading record label owned and operated by Sony Music Entertainment, has partnered with Kaltura, (http://www.kaltura.com), developer of the first open source online video platform, to power the Chevelle Remix Site as part of the promotion of the new Chevelle album ‘Sci-fi Crimes’, featuring the hit single ‘Jars’. The newly launched site allows Chevelle fans to create their own ‘Jars’ music video using Kaltura’s open source video platform including its online remix tool. The site can be seen at http://www.chevelleinc.com/videoremix.
“The value of Kaltura’s technology to us is the ability to encourage fans, both casual and die-hard, to engage on a deeper level with the Chevelle’s video. The user interface is simple and easy which makes it inviting to all, regardless of their skill level in video editing,”” said Jason Lekberg, Marketing Manager at Epic Records. “Video has proven to be one of the most engaging sources of content online and this tool provides us with extra exposure to help make up for the shrinking placement opportunities on the traditional music video channels.”
The Chevelle Remix Site allows fans to create a ‘Jars’ music video by mashing up images, video, and the ‘Jars’ soundtrack provided by Epic Records, taken from the new Chevelle album. Using Kaltura’s platform, users can drag and drop clips from the clips library, add transitions, effects, overlays and more.
“We are experiencing growing demand from agencies and brands for user-generated campaigns. Our remixing tool has proven to boost user engagement and time spent on site,” said Ron Yekutiel, Kaltura Chairman and CEO. “We are excited and proud to partner with Epic Records and Chevelle”.
About Epic Records
EPIC RECORDS, a division of SONY Music Entertainment, is a trailblazing multi-media entertainment company and the creative habitat of some of today’s most vital and diverse musical artists such as Shakira, Sean Kingston, Natasha Bedingfield, Sara Bareilles, Incubus, The Fray and Ozzy Osbourne to name a few.
Kaltura provides the world’s first Open Source Online Video Platform. With more than 35,000 active publishers, Kaltura’s flexible framework empowers any site with advanced video functionality. Founded in 2006, Kaltura’s open source code is available as a free Software Development Kit and as downloadable packages for leading platforms – such as Drupal, WordPress, MindTouch, Moodle and MediaWiki. Kaltura also provides supplementary paid services including maintenance, support, integration, professional development, streaming and hosting, ad serving, content syndication, and aggregation of related third party services. Since its public launch, New York-based Kaltura has won numerous awards, such as Microsoft and TheMarker’s ‘Most Promising Start-up in Israel’ for 2009, TechCrunch40 People’s Choice award, Mashable’s ‘Open Web’ award, AlwaysOn’s top 250 global company and top 100 media company awards, and TV Week’s 5 Video Startups to Watch in 2009. For more information, visit www.kaltura.com.