Kaltura TV Platform
Kaltura is well versed in helping media companies and broadcasters create modular, tailored multi-screen cloud TV experiences that boost engagement, however intense the competition for eyeballs. We give you the flexibility to run a range of services – for example, a skinny bundle, an SVOD and/or an AVOD service – all on the same cloud TV platform, and to offer multiple business models on a single app. Plus we make it simple to tailor the experience for each user on each service.
We make it fast and simple for users to find content they want to watch whatever the number of content sources and screens in play. Building on our strong track record in video content and metadata management, we can streamline your content operations and integrate multiple metadata sources including broadcast, VOD and OTT apps to enhance efficiency. Our recommendation engine supports unified discovery and uses AI and machine learning to suggest new content to viewers based on metadata, viewer profiles, viewing history and trending content. This way, viewers always find something interesting to watch.
As personalized UIs are becoming the norm, we provide a range of pre-integrated, highly configurable front-end applications from top UX designers. This allows you to create beautifully branded user interfaces for every screen – at a fraction of the cost and time of bespoke solutions. Users can also sign up to receive notifications about certain topics, further personalizing the experience and increasing engagement. You can integrate Kaltura’s APIs within existing apps to tailor your cloud TV services for viewing on a choice of devices. Our learning platform incorporates AI techniques that let you analyze data and use these insights to segment audiences by interests and viewing behavior.
The Kaltura TV Platform framework makes it easy to dynamically curate content from multiple sources (e.g. VOD, EPG, video clips, text) and present it across multiple screens for a personalized viewing experience. In just a few clicks you can customize your UIs to deliver personalized promotional offers, highlight new content arrivals, and manage preferences including parental control. The platform’s automated personalized content designation and promotion capabilities let you place and arrange content on in-app dedicated rails, and manage personalized SMS, email and in-app notifications about promotional offers and suggested content.
Your content is your most important asset. Which means that every piece of content must get the eyeballs it deserves.
Packaging your cloud TV content in the most compelling way for every individual consumer is key. With our platform you can choose the right monetization model for every single user – whether ad-based, premium, download, electronic sell-through or a mix of them all.
We give you the tools to mix and match multiple business models and boost ARPU. And to change price plans and promotional offers or modify other services in a flash.
Plus Kaltura’s easy integration with payment and billing gateways delivers a seamless experience.
This offers true business freedom.
Manage the monetization of all your TV services and promotional offers from a single central platform.
Turns viewers into fans by analyzing and segmenting the behavioral and viewing data captured by the platform.
These personalized campaigns can focus on specific business outcomes e.g. increase ad revenue, reduce churn, upsell premium content, or boost conversion rates.
User and device management in a cloud-based world can be really complicated. Fortunately, the Kaltura TV Platform takes this in its stride.
The intuitive platform gives you full visibility of, and control over, user rights, user entitlement, number of permitted devices, and household management.
Content distribution policies around geo-blocking, capped video quality, device restrictions, and download-to-go rules and permissions are managed from the central console.
Protecting valuable content and ensuring that the right data privacy settings are in place is of the utmost importance today.
Kaltura’s comprehensive multi-DRM support ensures the secure delivery of live and VOD content. You can rigorously enforce content rules and licenses for both online and offline playback.All major DRM schemas are supported including Google Widevine, Apple FairPlay, and Microsoft PlayReady and Smooth Streaming.
Kaltura’s user authentication and anonymization configuration options provide the flexibility you need, while still ensuring you remain compliant with data privacy regulations such as the EU GDPR. Kaltura is EU-US and Swiss-U.S. Privacy Shield certified and uses this framework for the transfer of data to Kaltura’s US data centers.
To succeed, cloud-based personalized, multi-screen services must offer the scalability and reliability associated with traditional broadcast TV.
Kaltura’s cloud scale TV platform does all this and more.
The Kaltura TV Platform ensures an unprecedented 99.995 availability for live and on demand TV viewing across all devices.
Now you can scale in the cloud to broadcast live events over IP to millions of concurrent viewers without any glitches.
Kaltura’s cloud-based infrastructure and IP video management capabilities give you the ability to move the video plane/video head-end to the cloud.
This eliminates the need to invest in expensive new equipment, streamlines operational processes, increases agility, and ultimately de-risks your direct to consumer journey.
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