The savvy digital marketer’s guide to webinar marketing automation

AI and automation can help make your marketing job easier in many ways. From market research to lead nurturing and beyond, there’s no facet of a marketing campaign that automation or AI can’t improve in some way or another. To prove it, let’s zero in on the impact that it can have on planning webinars.

What is webinar marketing automation?

Webinar marketing is extremely effective, but it requires a substantial amount of work. Using automation and AI, you can cut the workload in half and focus on creating memorable content that converts.

These tools can be implemented across the planning and execution of your webinar. They make the process more efficient and can help you personalize your webinar experience for each attendee. You can also use automation for:

• • Time efficiency – With AI handling repetitive things like sending invites, reminders, and emails, your team can zero in on tasks that matter

• • Consistent communication – Eliminate human error and scheduling mishaps with automatic and uniform email reminders sent to attendees

• • Higher engagement rates – With quick personalized recommendations and interactions, you can encourage potential leads to engage far more

• • Improved lead scoring – Instantly create audience segments with automatic user data analytics

If you want to create impactful webinars fast, automation is a must.

How to automate your webinar marketing campaign

Automation is never a one-size-fits-all process. How you integrate AI into your workflow will be unique to your goals and process.

It’s easiest to think of different forms of automation as they pertain to the stages of webinar planning. Some tools help with everything from planning your webinar to connecting with leads after it’s done.

Setting up your webinar

The initial planning stage of your webinar marketing campaign can be quite hectic. Automation can take out a lot of the busy work, and help you craft an effective plan.

Creating engaging webinar content

When you’re brainstorming ideas for your next webinar, you can rely on AI to help with segmentation and audience research. Find out at a glance what topics your target audience is most engaged with, and what information will make you stand out from the competition.

You can also use automation to help you repurpose content from previous webinars into ready-made presentations with only the most impactful segments. This is an easy way to create a high volume of webinars without sacrificing quality.

Registration and attendance tracking

You can create customized landing pages with AI-powered chatbots that help guide potential attendees through the registration process and answer any questions they may have.

You can also use automation to track attendance and send reminders to those who have registered for your webinar. The perfect automation tool will plug directly into your CRM, ensuring that attendees are instantly added to your sales funnel.

Promoting your webinar

Webinar promotion is one of the most important aspects of webinar marketing. You need to get your content in front of the right people, and automation can make it simpler than ever before.

Automated email campaigns

Emails are one of the easiest and most effective marketing channels to automate. You can create a system that automatically starts each lead down a personalized email path the moment they sign up for your webinar. Your marketing team can be entirely hands-off.

Not only will an email drip campaign ensure potential attendees and leads receive all the right communication at the perfect time, but it can also personalize emails with names and specific offers. This will ensure that people open your emails and get excited about what they read.

Social media promotion

Automation tools can help you schedule and post about your webinar across multiple social media sites. Chatbots make it possible for you to be available to your users 24/7.

You can even use automation to make video teasers for upcoming events from your pre-recorded content. These highlight reels are endlessly sharable and can reach your audience where they are online.

Analyzing your webinar

After the actual webinar is finished, there’s still a lot more work to be done. Automation can help you reconnect with leads and make the most of the data you collected during the event.

Attendee engagement

You can learn a lot from how leads engage with your webinars. From polls to drop-off rates to chat transcripts, there’s a wealth of information you can use to improve your future webinars and marketing strategies. Automation tools can help you analyze this data and take it from abstract information to actionable insights.

For example, AI can easily keep track of attendee participation and engagement in real-time, allowing you to adjust your presentation or content on the fly to better cater to your audience. It can also help you identify common pain points or interests among your attendees, giving you valuable information to use for your next event.

Post-webinar follow-up

AI can help you segment your audience and find which leads are most likely to convert after a webinar. You can automate everything from scheduling meetings with leads to sending personalized recommendations based on their engagement.

Automation also ensures no attendee gets left behind, with instant follow-up emails and other campaigns.

Meet Kaltura – The leader in webinar marketing automation

Kaltura bakes automation directly into its state-of-the-art video marketing platform and integrates seamlessly with your CRM and other tools.

Put all the busywork of webinar creation on autopilot. From embedding to registration to content repurposing, Kaltura can set up your campaign with a click. This frees you up to focus on nurturing leads and connecting with your customers.

See how simple webinar automation can be. Take Kaltura for a spin today!