eSelf is now Kaltura

Kaltura is thrilled to share that eSelf.ai is now part of Kaltura, powering a new era of real-time AI avatars, or as we call them, Agentic Avatars. Agentic Avatars transform every touchpoint into a living, interactive experience: instead of static pages or one-way videos, your users meet a lifelike digital expert who sees their screen, understands their intent, and responds in milliseconds with personalized guidance at scale.  

By combining photorealistic presence, low-latency conversation in over 30 languages, and deep integration with your enterprise knowledge, Agentic Avatars unlock always-on, human-like engagement. This engagement boosts conversions, accelerates learning, and elevates customer and employee experiences far beyond what chatbots or traditional video could ever deliver. 

From passive viewing to active conversations 

Video has long been a cornerstone of business communication, but it has typically remained a one-way medium, something users watch rather than engage with directly. Agentic Avatars change that paradigm entirely, enabling two-way, real-time conversations where the avatar listens, observes, and adapts on the fly.  

These agents leverage advanced technology, including expressive live visuals, low-latency speech recognition and generation, and screen comprehension capabilities, to create interactions that feel remarkably natural and human-like. The result is a seamless blend of video’s visual power with conversational intelligence, opening up new possibilities for organizations across industries. 

Meet Kaltura’s Agentic Avatars 

At the heart of Agentic Avatars lies cutting-edge technology originally developed by eSelf.ai, a multimodal AI lab founded in 2023 and recognized by Fast Company as one of the Next Big Things in Tech for 2025. These agents deliver photorealistic, conversational video chat experiences that support more than 30 languages and can be customized through an intuitive studio for creation, deployment, and management.  

Key features include dynamic media sharing, agentic workflows for enterprise-grade automation, and real-time analysis of user screens, allowing the avatars to provide context-aware responses.  

Integrated into Kaltura’s AI Video Experience Cloud, they enhance existing products like Work Genie and Class Genie, turning them into visually expressive, interactive companions.
 

What Agentic Avatars can do 

Agentic Avatars are designed for versatility, addressing a wide range of customer and employee scenarios with measurable impact: 

• Employee experiences (EX): They personalize onboarding by greeting new hires by name, deliver hyper-targeted re-skilling and compliance training, and serve as internal help-desk agents for HR, IT, and communications queries.​ 

• Learning and education: Courses evolve into adaptive dialogues, with agents tailoring content to individual learning styles, providing real-time feedback, and acting as teaching assistants for personalized instruction.​ 

• Customer experiences (CX): In support and training, agents troubleshoot via screen sharing, generate dynamic “how-to” video snippets, and handle qualifications in sales rooms or mock customer interactions for team training.​ 

• Marketing and sales: Embeddable on websites or digital sales rooms, they guide visitors through personalized product journeys, qualify leads, and deliver tailored pitches to drive conversions.​ 

• TV and media: Virtual hosts moderate live broadcasts, curate VOD recommendations, and engage viewers with interactive, personalized content experiences.​ 

Industry-specific adaptations extend to sectors like retail (personalized shopping assistance), finance (account management insights), healthcare (patient care guidance), and many more.​ 

An acquisition that revolutionizes AI-driven engagement 

With eSelf’s AI technology now fully absorbed into its solutions, Kaltura accelerated its growth by embedding Agentic Avatars across its platform. But it’s not just about technology, it’s also about expertise. Kaltura onboarded eSelf.ai’s team of over 15 AI experts, led by co-founders Dr. Alan Bekker (a Forbes 30 Under 30 honoree with prior experience at Snap) and Eylon Shoshan.    

Kaltura gains new revenue streams through upsells to its blue-chip enterprise base (including Amazon, Salesforce, and IBM), self-serve options for SMBs, and innovative tools like automated avatar insertion into video-on-demand content. CEO Ron Yekutiel emphasized how this move supercharges Kaltura’s API-first architecture for scalable, secure deployments that deliver real business outcomes. 

See Kaltura’s Agentic Avatars in action 

With the integration now live, organizations can begin exploring how Agentic Avatars fit into their workflows: from quick setup (select avatar, define behavior, connect knowledge sources) to enterprise-scale deployment.  

Early adopters, including Ivy League universities and global MarTech firms, praise their human-like utility and reliability, with features like 24/7 availability, 95% query accuracy, and strict guardrails for compliance. Demos showcase everything from event hosting to screen-aware support, proving their readiness for mission-critical use. 

Ready to meet your first Avatar Agent?
Discover what’s possible and get started here!