SURVEY REPORT

The state of AI video in the enterprise 2025 survey

Strategies for AI video: how top teams are increasing productivity and scaling knowledge

Video has moved from the margins to the center of the enterprise.

Once seen as a communications add-on, video is now a critical form of data, and AI is unlocking its full potential.

In this new survey report from IntelliVid Research and Kaltura, 1,200+ workers across industries reveal how organizations are adopting video, empowering employees to create, and using AI to transform video archives into living knowledge systems.

Inside, you’ll discover:

  • Why leadership buy-in makes or breaks enterprise video adoption.
  • How AI is turning hesitant employees into confident video creators.
  • Why video archives are quickly becoming the new corporate knowledge base.
  • The role of searchability in driving wider usage of video in the enterprise.
  • How video is reshaping talent strategies, from hiring to retention.

In 2025, video-first communication requires scale, stability, and enterprise-grade AI. Get it all with Kaltura. 

Uncover more webinars, whitepapers, and research shaping the future of video.

Accenture’s AI acceleration—How IT led marketing and comms to the future

Rethinking virtual events for the AI era: Trends, challenges, and what’s next

Closing the $1.2 trillion gap: How to engage your employees with video communication