Figuring out the post-pandemic state of affairs has been a struggle for every business in recent times. As the world opens up again to in-person meetups, brands need to continuously achieve high business goals - all while navigating the economic climate and maximizing reach within the confines of a limited budget. The new form of hybrid is one solution that meets both virtual and physical needs.

In this keynote, Ada Agrait, Global Head of Corporate Marketing at SAP, will discuss the future of reach, what the new hybrid model looks like, and how shifting our view and seeing the event experience (be it in-person, virtual, or a combination of the two) as a seamless part of the full customer cycle can boost customer acquisition, retention, and lifetime value.